Rivian’s third‑quarter earnings call revealed that its newest R2 SUV is now the top‑selling model in the company’s portfolio.
Key points
- Rivian’s R2 SUV is now the best‑selling model, surpassing the R1T, R1S and delivery vans combined.
- Quarterly deliveries rose 46 percent YoY to 19,248 units, driven largely by the R2 launch.
- Only the high‑priced Performance trim is on sale; cheaper Premium and base trims are delayed until late 2026 and next year.
- The company lifted its annual sales forecast to 67,000‑70,000 vehicles, reflecting confidence in the R2’s market appeal.
During Rivian’s third‑quarter earnings call, the automaker said the R2 SUV is outselling the R1T pickup, the R1S three‑row SUV and its electric delivery vans combined, a performance that prompted an upward revision of its annual sales outlook.
The launch of the smaller R2 helped lift overall deliveries 46 percent year‑over‑year to 19,248 vehicles in the quarter, according to the company’s results released on its website.
R2 Leads Rivian’s Model Lineup
At present the R2 is only offered in the Performance trim, priced at $59,485. The promised Premium trim at $55,485 and the base model at $46,485 have not yet been released, with the Premium slated for late 2026 and the base model expected sometime next year.
Rivian used the strong R2 demand to raise its projected annual sales range to 67,000‑70,000 vehicles, up from the prior 65,000‑70,000 range. The company had earlier set a target of 20,000 R2 units for the current year, though it did not disclose the exact number sold to date.
Pricing and Trim Availability
Analysts note that once the lower‑priced trims become available, the R2 could further boost Rivian’s volume, potentially narrowing the gap between its EV offerings and higher‑priced competitors.
Reader questions
Why is the R2 outselling Rivian’s other models?
The R2’s smaller size and lower starting price relative to the R1T pickup ($81,885) and R1S SUV ($85,885) make it more accessible to a broader set of buyers, even though only the $59,485 Performance trim is currently available.
When will the lower‑priced R2 trims be released?
Rivian lists the Premium trim for late 2026 and the base model for sometime next year; no exact dates have been announced.
How does the R2’s performance affect Rivian’s annual sales target?
Strong R2 demand allowed Rivian to raise its yearly sales projection to 67,000‑70,000 vehicles, up from the previous 65,000‑70,000 range, and the company hopes the upcoming trims will push volumes even higher.
Source: caranddriver.com
