Rihanna’s latest Instagram post swaps Santa’s sleigh for silk, turning holiday décor into a runway for her Savage X Fenty collection.
Key points
- Rihanna’s holiday campaign blends classic Christmas imagery with bold, inclusive lingerie designs from Savage X Fenty.
- The brand promotes its Holiday 2026 collection through Instagram, using playful captions that link the notion of ‘naughty’ with gifting.
- Rihanna’s hands‑on involvement with Savage X Fenty has persisted since the label’s 2018 debut, extending to seasonal campaigns featuring both herself and her family.
The singer‑entrepreneur posted a series of Instagram images that pair traditional Christmas symbols—decorated trees, oversized bows and wrapped presents—with her brand’s signature bold lingerie, announcing the launch of Savage X Fenty’s Holiday 2026 collection.
In the first shot, Rihanna wears a red‑and‑black set, sheer thigh‑high stockings and black heels, while a large striped bow frames the scene. A second image shows her in a matching ensemble with a massive bow, underscoring the campaign’s gift‑themed playfulness.
Festive Lingerie Meets Classic Christmas Décor
Accompanying the photos, Rihanna captioned the post, “When being naughty makes you the gift!” Savage X Fenty’s own Instagram account added, “Consider your holiday shopping handled,” reinforcing the brand’s positioning of the collection as both festive and daring.
The campaign follows a previous October shoot that featured Rihanna with her three children—RZA, Riot and Rocki—highlighting the label’s consistent use of family‑friendly holiday storytelling alongside its inclusive fashion ethos.
Brand Messaging Around the Holiday Collection
Since launching the label in 2018, Rihanna has remained closely involved in its creative direction, a role that continues as she balances business commitments with public appearances, such as a recent date night with A$AP Rocky at the Laugh Factory’s Chocolate Sundaes Comedy Show in Los Angeles.
Source: yahoo.com
