The NFL and TMRW Sports have branded a new professional flag football league—Premier Flag—targeting a summer 2027 debut.
Key points
- Premier Flag will launch as a professional flag football league for both women and men in summer 2027, with the host city to be announced.
- The league is supported by the NFL, TMRW Sports, all 32 NFL owners and a broad group of investors, and will feature the first purpose‑built flag‑football stadium.
- Premier Flag aims to create a global professional pathway that aligns with flag football’s debut at the 2028 Los Angeles Olympic Games.
The National Football League and TMRW Sports announced today that Premier Flag will be the brand identity for a new professional flag football league for women and men, slated to launch in the summer of 2027 from a U.S. host city that will be revealed in the coming weeks (source: www.nfl.com).
“Flag football is exploding in popularity, and Premier Flag is establishing itself as the destination for the world’s top women and men competing at the highest level of the sport,” said Brendan Donohue, president of flag football at TMRW Sports. NFL senior vice president Brian Flinn added that the league will provide a “global platform to showcase the world’s top flag football players” and will debut a Premier Flag Showcase during Super Bowl LXI week.
Brand launch and digital rollout
The launch includes a new website, PremierFlagFootball.com, and social‑media channels on X, Instagram, TikTok, YouTube and Facebook under the @PremierFlag handle, created with the help of Pivot Brand Group and media partner TOGETHXR to build a digital community for players and fans.
Premier Flag is being backed by all 32 NFL club owners, institutional investors, current and former NFL players and women athletes. The league’s inaugural stadium will be the first purpose‑built flag‑football venue, designed by Populous, while Transwestern leads the host‑city selection process.
Building a global professional pathway
The league is positioned to complement flag football’s Olympic debut at the 2028 Los Angeles Games, with international combines already held in London and upcoming events planned in Mexico City and other cities to create a global talent pipeline. An inaugural Premier Flag Showcase will be staged during Super Bowl LXI week in Los Angeles.
Flag football now counts more than 20 million participants worldwide. In the United States, over 250 colleges field women’s programs, high‑school participation spans 40 states, and roughly 4.1 million young people play the sport—a growth of more than 50 % since 2020 (source: www.nfl.com).
Link to the 2028 Olympic debut
Fans can stay informed about the league’s progress, ticket sales, merchandise and future announcements by visiting PremierFlagFootball.com and signing up for updates.
Reader questions
When is the Premier Flag league expected to begin play?
The league is scheduled to launch in the summer of 2027, with the exact start date to be confirmed.
Where will the inaugural Premier Flag stadium be located?
A U.S. host city has not yet been announced; Transwestern is leading the selection process and Populous is designing the first purpose‑built flag‑football stadium.
How does Premier Flag relate to the upcoming Olympic Games?
Premier Flag is being built as a professional tier that complements flag football’s Olympic debut at the 2028 Los Angeles Games, with international combines and a global talent pathway feeding into the league.
Source: nfl.com